NU Online News Service, April 30, 12:00 p.m. EDT
The National Association of Professional Insurance Agents said its advertisement branding program has added a focus on women business owners.
The Alexandria, Va.-based association said its branding campaign “Local Agents Serving Main Street America” has produced ads specifically geared toward women business owners, one of the fastest growing market segments for insurance products, said Donna L. Pile, PIA National president.
The ads are part of more than 200 print advertisements produced by the organization that PIA members can run locally. The ads can be customized with the agency’s logo and contact information.
The ads are available in a variety of sizes, in color or black-and-white.
The program is free to all PIA members and there is no fee for carriers who wish to participate.
Additional information on the program is available at www.pianet.com/piabrandingprogram.